Strength. Speed. Power. Domination.


APE Fitness & Performance values your privacy.



At APE Fitness & Performance, we want you to know how we collect, use, share, and protect information about you. By interacting with APE Fitness & Performance through our websites, social media, products, and services, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.

Automated Information Collection

In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, the performance of our marketing efforts, and your response to those marketing efforts.


Automated Collection


We and our service providers use cookies and other technologies to receive and store certain types of information whenever you interact with. This information helps us recognize you, customize your website experience, store items in your cart between visits and make our marketing messages more relevant. Examples of this information include but are not limited to: pages you visit, ads you click on, type of browser/device/hardware, purchase information, IP based geographic location and search terms. This includes APE Fitness & Performance  content presented on another website or mobile application. These technologies also enable us to prevent fraud or other harmful activities.


User Experience Information


In order to improve guest online and mobile shopping experiences, help with fraud identification, and assist our customer support representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.


Social Media


APE Fitness & Performance engages with guests on multiple social media platforms (e.g., Facebook, Twitter, and Instagram). If you contact us on one of our social media platforms, request guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.


Social Media Ads


We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target guests who have expressed an interest in shopping for knee supports, anti-chafe, stretching products, etc. See the policies of each social media platform for additional information about these types of ads.


How Is Your Information Used?

Examples of how we use the information we collect include:


Service Fulfillment


Fulfill and manage purchases, orders, payments, and returns/exchanges

Respond to requests for information about our products and services on our websites to serve you.

Connect with you regarding guest service via customer support, or on social media or internet chat platforms.

Administer sweepstakes and contests.


Our Purposes (including but not limited to marketing)


Deliver special offers, newsletters, e-mails, and social media notifications.

Provide interactive features of the website or mobile applications, such as product reviews, send marketing communications and other information regarding products, services and promotions. Administer promotions and surveys.


Internal Operations

Improve the effectiveness of our website, stores, mobile experience, products, services, and marketing efforts. Conduct research and analysis.

Perform other business activities as needed, or as described elsewhere in this policy

Prevention of Fraud and Other Harm


Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business (e.g., product recalls)

Legal Compliance


For example, assist law enforcement and respond to legal/regulatory inquiries

How Is Your Information Shared?


We do not share your information.


Legal Requirements


We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.


What Choices Do You Have?




If you do not wish to receive promotional e-mails from us, unsubscribe from promotional e-mails via the unsubscribe link included in each promotional e-mail.


This opt-out does not apply to operational or transactional emails (e.g., purchase confirmation, shipping notifications, surveys, product reviews).


Other Web Site Analytics Services


Analytics services such as Google Analytics provide services that analyze information regarding visits to our websites and mobile applications. They use cookies, web beacons, and other tracking mechanisms to collect this information.


To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.


How Do You Contact APE Fitness & Performance? Give us a call 817-416-4990 or email

Ready to get started right away?  LET’S GO!

Give us a call 817-416-4990 or email.

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Strength.  Speed.  Power.  Domination.


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